SEO is a complex process. It requires time, patience, and an understanding of the intricacies involved. The following are 5 common SEO mistakes many people make that can lead to things like penalties or loss of rankings:
- The first tip is to use keywords anywhere from 2-5 times per page. Keywords are words or phrases that people type into google when they’re looking for something specific – so it’s important to include them in your posts!
- Not having a sitemap on your site – A site map tells search engines what pages are on your site and how they’re organized. Search engine crawlers use information from this file to create a better index for your site, which helps with crawling efficiency and relevancy (Source).
- Not optimizing your meta tags: Meta tags are what search engines use to determine the content and relevance of your page in their SERPs (search engine result pages). Your meta tag keywords should be relevant to the content on your webpage as well as concise—without being too long or too short. The ‘title’ attribute should be between 50-70 characters while the ‘description’ attribute should be around 150-160 characters.
- Not using images can be detrimental to rankings because google likes websites with pictures that help drive more traffic. So make sure you always have at least one image on each page of your website!
- Not updating old content- If you have ever Googled something only to find outdated articles at the top of the page, then you know how frustrating it can be when old content outranks new pieces in search engine rankings. That’s why a lot of companies update their posts regularly – we recommend every 3 months for blogs and 15 days on social media platforms like Facebook or Twitter because people are using them more than they use Google as an information source these days; after all, not even 20% of Americans go online with any regularity anymore!